d) Adopting Integrative Improvement would address the main concerns expressed in the following extract from “Regional perspectives on 'Sustainable Livelihoods and Business'” on the website of the World Business Council for Sustainable Development at http://www.wbcsd.org .
"The highlights from these regional dialogues are summarized in this brief report. They have been organized around the analytical framework presented in "Doing business with the poor: a field guide", which looks at SL [Sustainable Livelihoods] business models through the lens of 13 basic business questions. The questions that generated most discussion and input from participants were:
- » What are the motivations to doing business with the poor and how do we operate a mind set shift inside the company?
- » Do we understand the real needs of the market and do we have the right product to offer?
- » How do we finance the investment, ensure that our product / service is affordable and that payments are collected?
- » How can we improve our supply chain?
- » How can we replicate or scale up successful business models?
- » How can we reach our customers? "
e) It would help improve group dynamics such as those highlighted in the following determinants of successful Thematic Groups (TGs) identified by the World Bank athttp://info.worldbank.org/ :-
- “Integrate the work of TGs with core business processes so that participating in a TG becomes a part of everyone's daily work and not an add-on
- · Build on existing informal networks so that the laborious work of creating something from nothing can be avoided
- · Recruit and nurture the “right” community leaders because without them, the TG will not exist
- · Balance creativity and accountability by not linking the TG too strongly to the bureaucratic structure, but also building in important checks-and-balances so that the TG needs to continue to demonstrate its value”.
59 How would adopting the Integrative Improvement approach help ensure that the type of development promoted is appropriate for poor communities?
a) The end-users/citizens of these poor communities would learn how to negotiate the change from what they have to what they want and build and govern their organisations in a way which quickly and inexpensively formulates and communicates their demand for goods and services to potential suppliers.
b) Among these goods and services would be the public goods such as basic health services, justice and security which their governments could be in the best position to supply. The Integrative Improvement approach would help poor communities engage more effectively to achieve these public goods.
c) Businesses from within or without the poor communities would operate with good governance from the outset and therefore be well-attuned to meeting the changing needs and wants of those and other communities.
d) By measuring improvements in well-being rather than improvements in GDP, progress towards meeting the priority needs and wants of end-users would be clearly apparent.